Dec 26, 2016
Admit it: You hate running your kids around. And chauffeuring
children to and from after-school activities, play dates and,
you're a separated family, to their dad's house, is one of the
dregs of parenthood. It is for me. And finding a safe driver, with
their own wheels, available for the inconsistent chore of
schlepping kids to and fro is a chore in and of itself.
Enter HopSkipDrive, the Uber for kids.
Founded in 2013 by three moms of little kids, the California
startup is coming to a city near you. To thank for this gift is
co-founder and CEO Joanna McFarland, herself a Los Angeles
married mom of two sons, whom I interview in this fun interview.
Joanna and I discuss:
- How the three founders birthed HopSkipDrive.
- Why so many customers are divorced families (drivers serve as
intermediary between the homes of contentious parents.
- Why the service is such a great job for moms.
- The mom guilt that pressures women to assume the onerous task
- How outsourcing this (and other mom duties) enhances earning
potential and quality of family time.
- Why this may be one of the only jobs that enthusiastically
accepts 'motherhood' as work experience.
- The joys and challenges of entrepreneurship as a mom of young
- How McFarland balances her demanding career with family and
- No, says McFarland, a former investment banker, HopSkipDrive is
not a competitor of Uber or Lyft.